“Don’t underestimate the power of having our physical office address right there in the middle of one of the most valuable sports franchises in the world.”
Founder and Chairman
.…on why esports powerhouse GameSquare plans to move its HQ to The Star in Frisco, via Dallas Business Journal.
Toronto-based GameSquare Esports acquired Frisco’s Complexity Gaming in June 2021. Since launching in 2003, Complexity has won over 140 esports championships in nearly 30 games, and is headquartered in the GameStop Performance Center at The Star in Frisco.
Goff (second from left above beside his son, Goff Capital President Patrick Goff, at far left) is deeply invested in all this—literally. Goff Capital, the Jerry Jones family, and Complexity founder and CEO Jason Lake have owned Complexity Gaming since 2017. And the Goff and Jones families acquired a 47% ownership stake in GameSquare with last year’s acquisition.
Now GameSquare is planning more moves, the DBJ reports—including getting listed on a U.S. stock exchange, increasing its ties to the Cowboys, and eventually moving its HQ to The Star.
“While there’s not a formal relationship, there’s a lot of collaboration,” Goff told the DBJ about links between GameSquare and the Cowboys. “The Joneses have been nothing but incredibly supportive of this company, (GameSquare CEO Justin Kenna), and the whole strategy.”
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