The Last Word: John Goff on Why GameSquare Is Moving its HQ to The Star

“Don’t underestimate the power of having our physical office address right there in the middle of one of the most valuable sports franchises in the world.”

John Goff
Founder and Chairman 
Goff Capital
.…on why esports powerhouse GameSquare plans to move its HQ to The Star in Frisco, via Dallas Business Journal. 

Here's "who said what" in Dallas Innovates Every Day.Toronto-based GameSquare Esports acquired Frisco’s Complexity Gaming in June 2021. Since launching in 2003, Complexity has won over 140 esports championships in nearly 30 games, and is headquartered in the GameStop Performance Center at The Star in Frisco.

Goff (second from left above beside his son, Goff Capital President Patrick Goff, at far left) is deeply invested in all this—literally. Goff Capital, the Jerry Jones family, and Complexity founder and CEO Jason Lake have owned Complexity Gaming since 2017. And the Goff and Jones families acquired a 47% ownership stake in GameSquare with last year’s acquisition.

Now GameSquare is planning more moves, the DBJ reports—including getting listed on a U.S. stock exchange, increasing its ties to the Cowboys, and eventually moving its HQ to The Star.

“While there’s not a formal relationship, there’s a lot of collaboration,” Goff told the DBJ about links between GameSquare and the Cowboys. “The Joneses have been nothing but incredibly supportive of this company, (GameSquare CEO Justin Kenna), and the whole strategy.”

:::::

For more on what’s new and next in North Texas, check out Every Last Word.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.

R E A D   N E X T

  • THE LAST WORD on Dallas Innovates. Find "who said what" in our collection of quotes on Dallas-Fort Worth Innovation.

    Read “who said what” in our roundup of quotes about all things North Texas, including Toyota's Trey Spyropoulos; DS+R's Elizabeth Diller; Wired's Steven Levy; Mark Cuban on the metaverse; John Goff of Goff Capital; SMU's Dr. Simon Mak; CITI apprentice Rasheda Walker; McKissack and McKissack's Deryl McKissack; Articulation Art's Lesli Marshall; and more.

  • Two nonprofits will each receive $250,000 in grant funding. The Capital One grants are part of a $3.5 million commitment to 12 nonprofit organizations.

  • This Friday and Saturday August 5 and 6, some 250 female leaders will gather for the 5th annual Women’s Leadership Summit at the Renaissance Hotel in Dallas. Founded by former Texas State Representative Helen Giddings, the event has a goal of women empowering women to promote mentorship, entrepreneurship, and breaking down barriers to women in leadership.

  • The T.D. Jakes Foundation, Dallas Mavericks, and Goldman Sachs announced the winners of its free, two-week immersive 'Hackathon' for kids aged 14 to 18. Six local high school students won for developing an app for people suffering from mental illness to get the help they need. The chairman of T.D. Jakes Foundation has today's "Last Word" on Dallas Innovates.

  • Dallas' Boss Women Media and Capital One are presenting the fourth consecutive Black Girl Magic Digital Summit. This year they aim to reach more entrepreneurs than ever before by premiering the pre-recorded event on Amazon's Prime Video. The summit will feature 26 founders, CEOs, and executives with advice on how to turn your side hustle into a main hustle, and much more. From a $100K pitch competition (apply by August 12!) and live watch parties across the U.S., get ready for the magic.